Our Team

Precious Guma

Co - Head of Commerce & Culture Desk

Passionate Law student at the Australian National University (LLB) with a keen interest in IP and IT Law. A Ugandan national who has also lived in Japan, the US, and Australia - I bring a unique multicultural perspective to my personal and professional endeavours.

Elvis Mutema

Associate, Commerce & Culture Desk

Driven strategist and Economics student at Northwestern University (BA). Born and raised in Mwingi, Kenya, my keen interest in economics and development keeps me engaged in the business world, both within and beyond East Africa.

Lionel Rezida

Analyst, Commerce & Culture Desk

Passionate student of Politics and Economics at the University of Bath (BSc). Raised in Uganda and educated in Kenya - my fascination with finance and geopolitics have fostered a persistent drive to understand and address the challenges facing East Africa. 

Mark Gaita

Analyst, Commerce & Culture Desk

Driven analytical and graduate of Commerce at Strathmore University (BCom).​ Born and raised in Nairobi, Kenya, my steadfast interest in data-driven research and development has led me to the continuous engagement with East African economic and public policy affairs.

Our Insights

Our Commerce & Culture Desk insights analyse emerging consumer trends, retail innovations, and cultural market opportunities across Africa. We share market intelligence on brand development, audience engagement strategies, and case studies highlighting successful African enterprises that balance commercial success with cultural authenticity.

Our Offerings

  • Our market analysis services provide in-depth insights into East African consumer behaviors, preferences, and emerging trends across retail, arts, entertainment, and cultural sectors. We deliver comprehensive assessments of market size, segmentation, competition, and growth opportunities to inform strategic positioning. Our culturally nuanced approach helps clients understand the unique dynamics of local markets, enabling businesses to develop offerings that resonate with diverse consumer groups across the region.

  • Our feasibility studies evaluate the viability of commercial ventures in culturally significant sectors including tourism, entertainment, and cultural exports. We assess market receptivity, operational requirements, regulatory considerations, and potential returns while respecting cultural authenticity and heritage preservation. Our methodical approach helps clients identify sustainable business opportunities that balance commercial objectives with cultural sensitivity, positioning them for success in East Africa's distinctive marketplace.

  • Our business model development services create tailored frameworks for enterprises operating at the intersection of commerce and culture. We design innovative, sustainable revenue models that capture value while honoring cultural integrity. Our approach incorporates adaptable strategies for scaling across diverse markets, navigating regulatory environments, and building meaningful partnerships within cultural ecosystems. We help clients develop commercially viable enterprises that contribute positively to East Africa's cultural landscape and economic development.