AI Agents Go Shopping: ChatGPT Atlas and Agentic Commerce

OpenAI recently launched its instant checkout feature in ChatGPT, enabling US users to buy products from Etsy sellers with support for Shopify merchants coming soon. Built into chat, the tool allows conversational discovery and payment flows inside ChatGPT. On October 21, the company released ChatGPT Atlas, a browser with ChatGPT embedded to help users browse, ask questions about pages, and complete tasks within a single interface, a move many interpret as a challenge to Google Chrome.