East Africa is rapidly emerging as one of the continent’s most promising economic frontiers. With a young and growing population, increasing urbanization, and regional integration efforts like the East African Community (EAC), the region is attracting attention from global investors seeking growth beyond saturated markets.

Gambling is no longer just a vice whispered about in backrooms; In East Africa, it has gone digital, mobile, and mainstream. With smartphones in hand and sports on their minds, millions of young people, many from rural areas and fueled by poverty and unemployment, are turning sports betting into a booming industry.