Small Data, Big Decisions: How SMEs Can Turn Local Data into Business Insight

Small and Medium Enterprises (SMEs) are vital contributors to East Africa’s economy. In countries like Uganda and Kenya, they employ up to 90% of the population and account for about 40% of the GDP. Despite many challenges like power shortage and limited funding which put a ceiling on their chances of long-term survival, the digitization of SMEs has the potential to counter their effects by eliminating operational inefficiencies and using predictive capabilities to add value to an enterprise.