Joyce is a researcher and analyst holding a degree in Real Estate from Jomo Kenyatta University of Agriculture and Technology (BA), a qualification rooted in the property industry with intersections in investment analysis, urban development, and market strategy.

She contributes to the property and market research space by conducting comprehensive data collection, in-depth market analysis, feasibility studies, and detailed valuation reporting. Through her career experience, Joyce has honed her ability to assess market trends, interpret socio-economic data, and understand the key drivers shaping East African economies. She has developed expertise in analysing both micro and macro-level market dynamics, enabling her to provide clients with well-informed recommendations that support investment and development decisions.

Drawing on her experience across both local and cross-border projects, Joyce interprets data and insights into actionable strategies that connect economic realities to tangible opportunities. Her work demonstrates a strong commitment to the intersection Commerce and Culture at JEPA Africa, where she examines how trade flows, investment trends, and cultural factors intersect to inform sustainable growth and strategic decision-making across the region.