Victoria Wanjiru has built her career at the intersection of venture capital, data, and entrepreneurship, developing expertise in market research, investment analysis, and consumer-focused insights.

Victoria began her career at Wee Tracker, where she helped build and streamline the database tracking Venture and PE activity in Africa. In this role, she honed her skills in research, data analysis, and visualization while cultivating a strong understanding of Africa’s startup and funding dynamics.

At Vested World, she worked across the investment lifecycle, from sourcing and evaluating startups to supporting due diligence, investment memos, portfolio monitoring, and exit planning. She also contributed to sector research, with a particular focus on consumer goods and services, reinforcing her expertise in industries central to everyday life.

As an Investment Analyst, Victoria leverages her analytical expertise and passion for Africa’s consumer-facing sectors to back businesses with lasting impact. She is driven by a belief in the power of capital to fuel sustainable growth and is committed to channeling her skills toward ventures that shape everyday life on the continent.